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On the day when the campaign was launched, a popular debate programme on the national channel TV2 News screened the entire video with the women, followed by an interview with a Danish urologist, who said he liked the campaign and the website, although he believed ‘eating a varied diet’ was the priority(unfortunately, while this is definitely important, most people believe what they already eat is a varied diet, but they actually eat too many animal products and too few plants).
This was followed by a debate between three commentators. The first was Poul Madsen, the former editor of Denmark’s tabloid newspaper no. 1, Ekstra Bladet, e.g., his former readers were definitely our key target group, and he praised the campaign as creative and funny. Then Pernille Skipper, former party leader of the left-wing party Enhedslisten, said that sex sells, and that it was a good way to make people eat more climate-friendly food. And finally, Marie Høgh, a priest associated with conservative circles of Danish society, said that if the campaign works, it is good, because whatever can make people eat more healthy food is good.
We put up large posters at a range of top locations in Copenhagen, including government buildings, the university and train stations. We filmed these and posted videos of them on social media.
On the day when the campaign was launched, a popular debate programme on the national channel TV2 News screened the entire video with the women, followed by an interview with a Danish urologist, who said he liked the campaign and the website, although he believed ‘eating a varied diet’ was the priority(unfortunately, while this is definitely important, most people believe what they already eat is a varied diet, but they actually eat too many animal products and too few plants).
This was followed by a debate between three commentators. The first was Poul Madsen, the former editor of Denmark’s tabloid newspaper no. 1, Ekstra Bladet, e.g., his former readers were definitely our key target group, and he praised the campaign as creative and funny. Then Pernille Skipper, former party leader of the left-wing party Enhedslisten, said that sex sells, and that it was a good way to make people eat more climate-friendly food. And finally, Marie Høgh, a priest associated with conservative circles of Danish society, said that if the campaign works, it is good, because whatever can make people eat more healthy food is good.
We put up large posters at a range of top locations in Copenhagen, including government buildings, the university and train stations. We filmed these and posted videos of them on social media.
On the day when the campaign was launched, a popular debate programme on the national channel TV2 News screened the entire video with the women, followed by an interview with a Danish urologist, who said he liked the campaign and the website, although he believed ‘eating a varied diet’ was the priority(unfortunately, while this is definitely important, most people believe what they already eat is a varied diet, but they actually eat too many animal products and too few plants).
This was followed by a debate between three commentators. The first was Poul Madsen, the former editor of Denmark’s tabloid newspaper no. 1, Ekstra Bladet, e.g., his former readers were definitely our key target group, and he praised the campaign as creative and funny. Then Pernille Skipper, former party leader of the left-wing party Enhedslisten, said that sex sells, and that it was a good way to make people eat more climate-friendly food. And finally, Marie Høgh, a priest associated with conservative circles of Danish society, said that if the campaign works, it is good, because whatever can make people eat more healthy food is good.
We put up large posters at a range of top locations in Copenhagen, including government buildings, the university and train stations. We filmed these and posted videos of them on social media.
On the day when the campaign was launched, a popular debate programme on the national channel TV2 News screened the entire video with the women, followed by an interview with a Danish urologist, who said he liked the campaign and the website, although he believed ‘eating a varied diet’ was the priority(unfortunately, while this is definitely important, most people believe what they already eat is a varied diet, but they actually eat too many animal products and too few plants).
This was followed by a debate between three commentators. The first was Poul Madsen, the former editor of Denmark’s tabloid newspaper no. 1, Ekstra Bladet, e.g., his former readers were definitely our key target group, and he praised the campaign as creative and funny. Then Pernille Skipper, former party leader of the left-wing party Enhedslisten, said that sex sells, and that it was a good way to make people eat more climate-friendly food. And finally, Marie Høgh, a priest associated with conservative circles of Danish society, said that if the campaign works, it is good, because whatever can make people eat more healthy food is good.
We put up large posters at a range of top locations in Copenhagen, including government buildings, the university and train stations. We filmed these and posted videos of them on social media.
On the day when the campaign was launched, a popular debate programme on the national channel TV2 News screened the entire video with the women, followed by an interview with a Danish urologist, who said he liked the campaign and the website, although he believed ‘eating a varied diet’ was the priority(unfortunately, while this is definitely important, most people believe what they already eat is a varied diet, but they actually eat too many animal products and too few plants).
This was followed by a debate between three commentators. The first was Poul Madsen, the former editor of Denmark’s tabloid newspaper no. 1, Ekstra Bladet, e.g., his former readers were definitely our key target group, and he praised the campaign as creative and funny. Then Pernille Skipper, former party leader of the left-wing party Enhedslisten, said that sex sells, and that it was a good way to make people eat more climate-friendly food. And finally, Marie Høgh, a priest associated with conservative circles of Danish society, said that if the campaign works, it is good, because whatever can make people eat more healthy food is good.
We put up large posters at a range of top locations in Copenhagen, including government buildings, the university and train stations. We filmed these and posted videos of them on social media.
On the day when the campaign was launched, a popular debate programme on the national channel TV2 News screened the entire video with the women, followed by an interview with a Danish urologist, who said he liked the campaign and the website, although he believed ‘eating a varied diet’ was the priority(unfortunately, while this is definitely important, most people believe what they already eat is a varied diet, but they actually eat too many animal products and too few plants).
This was followed by a debate between three commentators. The first was Poul Madsen, the former editor of Denmark’s tabloid newspaper no. 1, Ekstra Bladet, e.g., his former readers were definitely our key target group, and he praised the campaign as creative and funny. Then Pernille Skipper, former party leader of the left-wing party Enhedslisten, said that sex sells, and that it was a good way to make people eat more climate-friendly food. And finally, Marie Høgh, a priest associated with conservative circles of Danish society, said that if the campaign works, it is good, because whatever can make people eat more healthy food is good.
We put up large posters at a range of top locations in Copenhagen, including government buildings, the university and train stations. We filmed these and posted videos of them on social media.
On the day when the campaign was launched, a popular debate programme on the national channel TV2 News screened the entire video with the women, followed by an interview with a Danish urologist, who said he liked the campaign and the website, although he believed ‘eating a varied diet’ was the priority(unfortunately, while this is definitely important, most people believe what they already eat is a varied diet, but they actually eat too many animal products and too few plants).
This was followed by a debate between three commentators. The first was Poul Madsen, the former editor of Denmark’s tabloid newspaper no. 1, Ekstra Bladet, e.g., his former readers were definitely our key target group, and he praised the campaign as creative and funny. Then Pernille Skipper, former party leader of the left-wing party Enhedslisten, said that sex sells, and that it was a good way to make people eat more climate-friendly food. And finally, Marie Høgh, a priest associated with conservative circles of Danish society, said that if the campaign works, it is good, because whatever can make people eat more healthy food is good.
We put up large posters at a range of top locations in Copenhagen, including government buildings, the university and train stations. We filmed these and posted videos of them on social media.
On the day when the campaign was launched, a popular debate programme on the national channel TV2 News screened the entire video with the women, followed by an interview with a Danish urologist, who said he liked the campaign and the website, although he believed ‘eating a varied diet’ was the priority(unfortunately, while this is definitely important, most people believe what they already eat is a varied diet, but they actually eat too many animal products and too few plants).
This was followed by a debate between three commentators. The first was Poul Madsen, the former editor of Denmark’s tabloid newspaper no. 1, Ekstra Bladet, e.g., his former readers were definitely our key target group, and he praised the campaign as creative and funny. Then Pernille Skipper, former party leader of the left-wing party Enhedslisten, said that sex sells, and that it was a good way to make people eat more climate-friendly food. And finally, Marie Høgh, a priest associated with conservative circles of Danish society, said that if the campaign works, it is good, because whatever can make people eat more healthy food is good.
We put up large posters at a range of top locations in Copenhagen, including government buildings, the university and train stations. We filmed these and posted videos of them on social media.
On the day when the campaign was launched, a popular debate programme on the national channel TV2 News screened the entire video with the women, followed by an interview with a Danish urologist, who said he liked the campaign and the website, although he believed ‘eating a varied diet’ was the priority(unfortunately, while this is definitely important, most people believe what they already eat is a varied diet, but they actually eat too many animal products and too few plants).
This was followed by a debate between three commentators. The first was Poul Madsen, the former editor of Denmark’s tabloid newspaper no. 1, Ekstra Bladet, e.g., his former readers were definitely our key target group, and he praised the campaign as creative and funny. Then Pernille Skipper, former party leader of the left-wing party Enhedslisten, said that sex sells, and that it was a good way to make people eat more climate-friendly food. And finally, Marie Høgh, a priest associated with conservative circles of Danish society, said that if the campaign works, it is good, because whatever can make people eat more healthy food is good.
We put up large posters at a range of top locations in Copenhagen, including government buildings, the university and train stations. We filmed these and posted videos of them on social media.
On the day when the campaign was launched, a popular debate programme on the national channel TV2 News screened the entire video with the women, followed by an interview with a Danish urologist, who said he liked the campaign and the website, although he believed ‘eating a varied diet’ was the priority(unfortunately, while this is definitely important, most people believe what they already eat is a varied diet, but they actually eat too many animal products and too few plants).
This was followed by a debate between three commentators. The first was Poul Madsen, the former editor of Denmark’s tabloid newspaper no. 1, Ekstra Bladet, e.g., his former readers were definitely our key target group, and he praised the campaign as creative and funny. Then Pernille Skipper, former party leader of the left-wing party Enhedslisten, said that sex sells, and that it was a good way to make people eat more climate-friendly food. And finally, Marie Høgh, a priest associated with conservative circles of Danish society, said that if the campaign works, it is good, because whatever can make people eat more healthy food is good.
We put up large posters at a range of top locations in Copenhagen, including government buildings, the university and train stations. We filmed these and posted videos of them on social media.
On the day when the campaign was launched, a popular debate programme on the national channel TV2 News screened the entire video with the women, followed by an interview with a Danish urologist, who said he liked the campaign and the website, although he believed ‘eating a varied diet’ was the priority(unfortunately, while this is definitely important, most people believe what they already eat is a varied diet, but they actually eat too many animal products and too few plants).
This was followed by a debate between three commentators. The first was Poul Madsen, the former editor of Denmark’s tabloid newspaper no. 1, Ekstra Bladet, e.g., his former readers were definitely our key target group, and he praised the campaign as creative and funny. Then Pernille Skipper, former party leader of the left-wing party Enhedslisten, said that sex sells, and that it was a good way to make people eat more climate-friendly food. And finally, Marie Høgh, a priest associated with conservative circles of Danish society, said that if the campaign works, it is good, because whatever can make people eat more healthy food is good.
We put up large posters at a range of top locations in Copenhagen, including government buildings, the university and train stations. We filmed these and posted videos of them on social media.
On the day when the campaign was launched, a popular debate programme on the national channel TV2 News screened the entire video with the women, followed by an interview with a Danish urologist, who said he liked the campaign and the website, although he believed ‘eating a varied diet’ was the priority(unfortunately, while this is definitely important, most people believe what they already eat is a varied diet, but they actually eat too many animal products and too few plants).
This was followed by a debate between three commentators. The first was Poul Madsen, the former editor of Denmark’s tabloid newspaper no. 1, Ekstra Bladet, e.g., his former readers were definitely our key target group, and he praised the campaign as creative and funny. Then Pernille Skipper, former party leader of the left-wing party Enhedslisten, said that sex sells, and that it was a good way to make people eat more climate-friendly food. And finally, Marie Høgh, a priest associated with conservative circles of Danish society, said that if the campaign works, it is good, because whatever can make people eat more healthy food is good.
We put up large posters at a range of top locations in Copenhagen, including government buildings, the university and train stations. We filmed these and posted videos of them on social media.
On the day when the campaign was launched, a popular debate programme on the national channel TV2 News screened the entire video with the women, followed by an interview with a Danish urologist, who said he liked the campaign and the website, although he believed ‘eating a varied diet’ was the priority(unfortunately, while this is definitely important, most people believe what they already eat is a varied diet, but they actually eat too many animal products and too few plants).
This was followed by a debate between three commentators. The first was Poul Madsen, the former editor of Denmark’s tabloid newspaper no. 1, Ekstra Bladet, e.g., his former readers were definitely our key target group, and he praised the campaign as creative and funny. Then Pernille Skipper, former party leader of the left-wing party Enhedslisten, said that sex sells, and that it was a good way to make people eat more climate-friendly food. And finally, Marie Høgh, a priest associated with conservative circles of Danish society, said that if the campaign works, it is good, because whatever can make people eat more healthy food is good.
We put up large posters at a range of top locations in Copenhagen, including government buildings, the university and train stations. We filmed these and posted videos of them on social media.
On the day when the campaign was launched, a popular debate programme on the national channel TV2 News screened the entire video with the women, followed by an interview with a Danish urologist, who said he liked the campaign and the website, although he believed ‘eating a varied diet’ was the priority(unfortunately, while this is definitely important, most people believe what they already eat is a varied diet, but they actually eat too many animal products and too few plants).
This was followed by a debate between three commentators. The first was Poul Madsen, the former editor of Denmark’s tabloid newspaper no. 1, Ekstra Bladet, e.g., his former readers were definitely our key target group, and he praised the campaign as creative and funny. Then Pernille Skipper, former party leader of the left-wing party Enhedslisten, said that sex sells, and that it was a good way to make people eat more climate-friendly food. And finally, Marie Høgh, a priest associated with conservative circles of Danish society, said that if the campaign works, it is good, because whatever can make people eat more healthy food is good.
We put up large posters at a range of top locations in Copenhagen, including government buildings, the university and train stations. We filmed these and posted videos of them on social media.
On the day when the campaign was launched, a popular debate programme on the national channel TV2 News screened the entire video with the women, followed by an interview with a Danish urologist, who said he liked the campaign and the website, although he believed ‘eating a varied diet’ was the priority(unfortunately, while this is definitely important, most people believe what they already eat is a varied diet, but they actually eat too many animal products and too few plants).
This was followed by a debate between three commentators. The first was Poul Madsen, the former editor of Denmark’s tabloid newspaper no. 1, Ekstra Bladet, e.g., his former readers were definitely our key target group, and he praised the campaign as creative and funny. Then Pernille Skipper, former party leader of the left-wing party Enhedslisten, said that sex sells, and that it was a good way to make people eat more climate-friendly food. And finally, Marie Høgh, a priest associated with conservative circles of Danish society, said that if the campaign works, it is good, because whatever can make people eat more healthy food is good.
We put up large posters at a range of top locations in Copenhagen, including government buildings, the university and train stations. We filmed these and posted videos of them on social media.
Sundhedsmonitor,a section of the largest newspaper Politiken targeting health professionals,wrote an article about our work to engage health professionals more on dietary change, and the campaign was mentioned in the article.
In total,we have reached more than 1 million people with the campaign, over a period of 1.5 months. The number of likes, comments, and shares was quite low, but data from Facebook and YouTube show that people watched substantial parts of the video. This indicates that we did indeed catch people’s attention, but that they were perhaps too shy to engage publicly.
People from a variety of organizations – apart from many health professionals, this also includes governing political parties as well as for instance the agricultural lobby – who have all congratulated us on the campaign, which was produced in-house at a limited cost with help from Kasper Rebien.
Sundhedsmonitor,a section of the largest newspaper Politiken targeting health professionals,wrote an article about our work to engage health professionals more on dietary change, and the campaign was mentioned in the article.
In total,we have reached more than 1 million people with the campaign, over a period of 1.5 months. The number of likes, comments, and shares was quite low, but data from Facebook and YouTube show that people watched substantial parts of the video. This indicates that we did indeed catch people’s attention, but that they were perhaps too shy to engage publicly.
People from a variety of organizations – apart from many health professionals, this also includes governing political parties as well as for instance the agricultural lobby – who have all congratulated us on the campaign, which was produced in-house at a limited cost with help from Kasper Rebien.
Sundhedsmonitor,a section of the largest newspaper Politiken targeting health professionals,wrote an article about our work to engage health professionals more on dietary change, and the campaign was mentioned in the article.
In total,we have reached more than 1 million people with the campaign, over a period of 1.5 months. The number of likes, comments, and shares was quite low, but data from Facebook and YouTube show that people watched substantial parts of the video. This indicates that we did indeed catch people’s attention, but that they were perhaps too shy to engage publicly.
People from a variety of organizations – apart from many health professionals, this also includes governing political parties as well as for instance the agricultural lobby – who have all congratulated us on the campaign, which was produced in-house at a limited cost with help from Kasper Rebien.
Sundhedsmonitor,a section of the largest newspaper Politiken targeting health professionals,wrote an article about our work to engage health professionals more on dietary change, and the campaign was mentioned in the article.
In total,we have reached more than 1 million people with the campaign, over a period of 1.5 months. The number of likes, comments, and shares was quite low, but data from Facebook and YouTube show that people watched substantial parts of the video. This indicates that we did indeed catch people’s attention, but that they were perhaps too shy to engage publicly.
People from a variety of organizations – apart from many health professionals, this also includes governing political parties as well as for instance the agricultural lobby – who have all congratulated us on the campaign, which was produced in-house at a limited cost with help from Kasper Rebien.
Sundhedsmonitor,a section of the largest newspaper Politiken targeting health professionals,wrote an article about our work to engage health professionals more on dietary change, and the campaign was mentioned in the article.
In total,we have reached more than 1 million people with the campaign, over a period of 1.5 months. The number of likes, comments, and shares was quite low, but data from Facebook and YouTube show that people watched substantial parts of the video. This indicates that we did indeed catch people’s attention, but that they were perhaps too shy to engage publicly.
People from a variety of organizations – apart from many health professionals, this also includes governing political parties as well as for instance the agricultural lobby – who have all congratulated us on the campaign, which was produced in-house at a limited cost with help from Kasper Rebien.
Sundhedsmonitor,a section of the largest newspaper Politiken targeting health professionals,wrote an article about our work to engage health professionals more on dietary change, and the campaign was mentioned in the article.
In total,we have reached more than 1 million people with the campaign, over a period of 1.5 months. The number of likes, comments, and shares was quite low, but data from Facebook and YouTube show that people watched substantial parts of the video. This indicates that we did indeed catch people’s attention, but that they were perhaps too shy to engage publicly.
People from a variety of organizations – apart from many health professionals, this also includes governing political parties as well as for instance the agricultural lobby – who have all congratulated us on the campaign, which was produced in-house at a limited cost with help from Kasper Rebien.
Sundhedsmonitor,a section of the largest newspaper Politiken targeting health professionals,wrote an article about our work to engage health professionals more on dietary change, and the campaign was mentioned in the article.
In total,we have reached more than 1 million people with the campaign, over a period of 1.5 months. The number of likes, comments, and shares was quite low, but data from Facebook and YouTube show that people watched substantial parts of the video. This indicates that we did indeed catch people’s attention, but that they were perhaps too shy to engage publicly.
People from a variety of organizations – apart from many health professionals, this also includes governing political parties as well as for instance the agricultural lobby – who have all congratulated us on the campaign, which was produced in-house at a limited cost with help from Kasper Rebien.
Sundhedsmonitor,a section of the largest newspaper Politiken targeting health professionals,wrote an article about our work to engage health professionals more on dietary change, and the campaign was mentioned in the article.
In total,we have reached more than 1 million people with the campaign, over a period of 1.5 months. The number of likes, comments, and shares was quite low, but data from Facebook and YouTube show that people watched substantial parts of the video. This indicates that we did indeed catch people’s attention, but that they were perhaps too shy to engage publicly.
People from a variety of organizations – apart from many health professionals, this also includes governing political parties as well as for instance the agricultural lobby – who have all congratulated us on the campaign, which was produced in-house at a limited cost with help from Kasper Rebien.
Sundhedsmonitor,a section of the largest newspaper Politiken targeting health professionals,wrote an article about our work to engage health professionals more on dietary change, and the campaign was mentioned in the article.
In total,we have reached more than 1 million people with the campaign, over a period of 1.5 months. The number of likes, comments, and shares was quite low, but data from Facebook and YouTube show that people watched substantial parts of the video. This indicates that we did indeed catch people’s attention, but that they were perhaps too shy to engage publicly.
People from a variety of organizations – apart from many health professionals, this also includes governing political parties as well as for instance the agricultural lobby – who have all congratulated us on the campaign, which was produced in-house at a limited cost with help from Kasper Rebien.
Sundhedsmonitor,a section of the largest newspaper Politiken targeting health professionals,wrote an article about our work to engage health professionals more on dietary change, and the campaign was mentioned in the article.
In total,we have reached more than 1 million people with the campaign, over a period of 1.5 months. The number of likes, comments, and shares was quite low, but data from Facebook and YouTube show that people watched substantial parts of the video. This indicates that we did indeed catch people’s attention, but that they were perhaps too shy to engage publicly.
People from a variety of organizations – apart from many health professionals, this also includes governing political parties as well as for instance the agricultural lobby – who have all congratulated us on the campaign, which was produced in-house at a limited cost with help from Kasper Rebien.
Sundhedsmonitor,a section of the largest newspaper Politiken targeting health professionals,wrote an article about our work to engage health professionals more on dietary change, and the campaign was mentioned in the article.
In total,we have reached more than 1 million people with the campaign, over a period of 1.5 months. The number of likes, comments, and shares was quite low, but data from Facebook and YouTube show that people watched substantial parts of the video. This indicates that we did indeed catch people’s attention, but that they were perhaps too shy to engage publicly.
People from a variety of organizations – apart from many health professionals, this also includes governing political parties as well as for instance the agricultural lobby – who have all congratulated us on the campaign, which was produced in-house at a limited cost with help from Kasper Rebien.
Sundhedsmonitor,a section of the largest newspaper Politiken targeting health professionals,wrote an article about our work to engage health professionals more on dietary change, and the campaign was mentioned in the article.
In total,we have reached more than 1 million people with the campaign, over a period of 1.5 months. The number of likes, comments, and shares was quite low, but data from Facebook and YouTube show that people watched substantial parts of the video. This indicates that we did indeed catch people’s attention, but that they were perhaps too shy to engage publicly.
People from a variety of organizations – apart from many health professionals, this also includes governing political parties as well as for instance the agricultural lobby – who have all congratulated us on the campaign, which was produced in-house at a limited cost with help from Kasper Rebien.
Sundhedsmonitor,a section of the largest newspaper Politiken targeting health professionals,wrote an article about our work to engage health professionals more on dietary change, and the campaign was mentioned in the article.
In total,we have reached more than 1 million people with the campaign, over a period of 1.5 months. The number of likes, comments, and shares was quite low, but data from Facebook and YouTube show that people watched substantial parts of the video. This indicates that we did indeed catch people’s attention, but that they were perhaps too shy to engage publicly.
People from a variety of organizations – apart from many health professionals, this also includes governing political parties as well as for instance the agricultural lobby – who have all congratulated us on the campaign, which was produced in-house at a limited cost with help from Kasper Rebien.
Sundhedsmonitor,a section of the largest newspaper Politiken targeting health professionals,wrote an article about our work to engage health professionals more on dietary change, and the campaign was mentioned in the article.
In total,we have reached more than 1 million people with the campaign, over a period of 1.5 months. The number of likes, comments, and shares was quite low, but data from Facebook and YouTube show that people watched substantial parts of the video. This indicates that we did indeed catch people’s attention, but that they were perhaps too shy to engage publicly.
People from a variety of organizations – apart from many health professionals, this also includes governing political parties as well as for instance the agricultural lobby – who have all congratulated us on the campaign, which was produced in-house at a limited cost with help from Kasper Rebien.
Sundhedsmonitor,a section of the largest newspaper Politiken targeting health professionals,wrote an article about our work to engage health professionals more on dietary change, and the campaign was mentioned in the article.
In total,we have reached more than 1 million people with the campaign, over a period of 1.5 months. The number of likes, comments, and shares was quite low, but data from Facebook and YouTube show that people watched substantial parts of the video. This indicates that we did indeed catch people’s attention, but that they were perhaps too shy to engage publicly.
People from a variety of organizations – apart from many health professionals, this also includes governing political parties as well as for instance the agricultural lobby – who have all congratulated us on the campaign, which was produced in-house at a limited cost with help from Kasper Rebien.
We feel it has been very important for the campaign that people trusted the message. We believe that the high quality of the creative content of the campaign helped to create this trust. Investing the time and resources in quality communications is therefore, very important.
We are quite disappointed that, despite a lot of media outreach, the media coverage(which could have created a larger public debate) was less than expected. This was probably because the large doctor and patient organisations avoided engaging in public debate with us about the campaign.
On the other hand, since we received limited pushback, the campaign got a chance to influence people more freely, without anyone questioning its message and the science behind it.
Overall, we feel the campaign was a success, getting the right message across in the right way, and we are currently trying to see if we can get funding for a continuation and further development of the campaign from a Danish fund that supports the sales promotion of vegetables.
We feel it has been very important for the campaign that people trusted the message. We believe that the high quality of the creative content of the campaign helped to create this trust. Investing the time and resources in quality communications is therefore, very important.
We are quite disappointed that, despite a lot of media outreach, the media coverage(which could have created a larger public debate) was less than expected. This was probably because the large doctor and patient organisations avoided engaging in public debate with us about the campaign.
On the other hand, since we received limited pushback, the campaign got a chance to influence people more freely, without anyone questioning its message and the science behind it.
Overall, we feel the campaign was a success, getting the right message across in the right way, and we are currently trying to see if we can get funding for a continuation and further development of the campaign from a Danish fund that supports the sales promotion of vegetables.
We feel it has been very important for the campaign that people trusted the message. We believe that the high quality of the creative content of the campaign helped to create this trust. Investing the time and resources in quality communications is therefore, very important.
We are quite disappointed that, despite a lot of media outreach, the media coverage(which could have created a larger public debate) was less than expected. This was probably because the large doctor and patient organisations avoided engaging in public debate with us about the campaign.
On the other hand, since we received limited pushback, the campaign got a chance to influence people more freely, without anyone questioning its message and the science behind it.
Overall, we feel the campaign was a success, getting the right message across in the right way, and we are currently trying to see if we can get funding for a continuation and further development of the campaign from a Danish fund that supports the sales promotion of vegetables.
We feel it has been very important for the campaign that people trusted the message. We believe that the high quality of the creative content of the campaign helped to create this trust. Investing the time and resources in quality communications is therefore, very important.
We are quite disappointed that, despite a lot of media outreach, the media coverage(which could have created a larger public debate) was less than expected. This was probably because the large doctor and patient organisations avoided engaging in public debate with us about the campaign.
On the other hand, since we received limited pushback, the campaign got a chance to influence people more freely, without anyone questioning its message and the science behind it.
Overall, we feel the campaign was a success, getting the right message across in the right way, and we are currently trying to see if we can get funding for a continuation and further development of the campaign from a Danish fund that supports the sales promotion of vegetables.
We feel it has been very important for the campaign that people trusted the message. We believe that the high quality of the creative content of the campaign helped to create this trust. Investing the time and resources in quality communications is therefore, very important.
We are quite disappointed that, despite a lot of media outreach, the media coverage(which could have created a larger public debate) was less than expected. This was probably because the large doctor and patient organisations avoided engaging in public debate with us about the campaign.
On the other hand, since we received limited pushback, the campaign got a chance to influence people more freely, without anyone questioning its message and the science behind it.
Overall, we feel the campaign was a success, getting the right message across in the right way, and we are currently trying to see if we can get funding for a continuation and further development of the campaign from a Danish fund that supports the sales promotion of vegetables.
We feel it has been very important for the campaign that people trusted the message. We believe that the high quality of the creative content of the campaign helped to create this trust. Investing the time and resources in quality communications is therefore, very important.
We are quite disappointed that, despite a lot of media outreach, the media coverage(which could have created a larger public debate) was less than expected. This was probably because the large doctor and patient organisations avoided engaging in public debate with us about the campaign.
On the other hand, since we received limited pushback, the campaign got a chance to influence people more freely, without anyone questioning its message and the science behind it.
Overall, we feel the campaign was a success, getting the right message across in the right way, and we are currently trying to see if we can get funding for a continuation and further development of the campaign from a Danish fund that supports the sales promotion of vegetables.
We feel it has been very important for the campaign that people trusted the message. We believe that the high quality of the creative content of the campaign helped to create this trust. Investing the time and resources in quality communications is therefore, very important.
We are quite disappointed that, despite a lot of media outreach, the media coverage(which could have created a larger public debate) was less than expected. This was probably because the large doctor and patient organisations avoided engaging in public debate with us about the campaign.
On the other hand, since we received limited pushback, the campaign got a chance to influence people more freely, without anyone questioning its message and the science behind it.
Overall, we feel the campaign was a success, getting the right message across in the right way, and we are currently trying to see if we can get funding for a continuation and further development of the campaign from a Danish fund that supports the sales promotion of vegetables.
We feel it has been very important for the campaign that people trusted the message. We believe that the high quality of the creative content of the campaign helped to create this trust. Investing the time and resources in quality communications is therefore, very important.
We are quite disappointed that, despite a lot of media outreach, the media coverage(which could have created a larger public debate) was less than expected. This was probably because the large doctor and patient organisations avoided engaging in public debate with us about the campaign.
On the other hand, since we received limited pushback, the campaign got a chance to influence people more freely, without anyone questioning its message and the science behind it.
Overall, we feel the campaign was a success, getting the right message across in the right way, and we are currently trying to see if we can get funding for a continuation and further development of the campaign from a Danish fund that supports the sales promotion of vegetables.
We feel it has been very important for the campaign that people trusted the message. We believe that the high quality of the creative content of the campaign helped to create this trust. Investing the time and resources in quality communications is therefore, very important.
We are quite disappointed that, despite a lot of media outreach, the media coverage(which could have created a larger public debate) was less than expected. This was probably because the large doctor and patient organisations avoided engaging in public debate with us about the campaign.
On the other hand, since we received limited pushback, the campaign got a chance to influence people more freely, without anyone questioning its message and the science behind it.
Overall, we feel the campaign was a success, getting the right message across in the right way, and we are currently trying to see if we can get funding for a continuation and further development of the campaign from a Danish fund that supports the sales promotion of vegetables.
We feel it has been very important for the campaign that people trusted the message. We believe that the high quality of the creative content of the campaign helped to create this trust. Investing the time and resources in quality communications is therefore, very important.
We are quite disappointed that, despite a lot of media outreach, the media coverage(which could have created a larger public debate) was less than expected. This was probably because the large doctor and patient organisations avoided engaging in public debate with us about the campaign.
On the other hand, since we received limited pushback, the campaign got a chance to influence people more freely, without anyone questioning its message and the science behind it.
Overall, we feel the campaign was a success, getting the right message across in the right way, and we are currently trying to see if we can get funding for a continuation and further development of the campaign from a Danish fund that supports the sales promotion of vegetables.
We feel it has been very important for the campaign that people trusted the message. We believe that the high quality of the creative content of the campaign helped to create this trust. Investing the time and resources in quality communications is therefore, very important.
We are quite disappointed that, despite a lot of media outreach, the media coverage(which could have created a larger public debate) was less than expected. This was probably because the large doctor and patient organisations avoided engaging in public debate with us about the campaign.
On the other hand, since we received limited pushback, the campaign got a chance to influence people more freely, without anyone questioning its message and the science behind it.
Overall, we feel the campaign was a success, getting the right message across in the right way, and we are currently trying to see if we can get funding for a continuation and further development of the campaign from a Danish fund that supports the sales promotion of vegetables.
We feel it has been very important for the campaign that people trusted the message. We believe that the high quality of the creative content of the campaign helped to create this trust. Investing the time and resources in quality communications is therefore, very important.
We are quite disappointed that, despite a lot of media outreach, the media coverage(which could have created a larger public debate) was less than expected. This was probably because the large doctor and patient organisations avoided engaging in public debate with us about the campaign.
On the other hand, since we received limited pushback, the campaign got a chance to influence people more freely, without anyone questioning its message and the science behind it.
Overall, we feel the campaign was a success, getting the right message across in the right way, and we are currently trying to see if we can get funding for a continuation and further development of the campaign from a Danish fund that supports the sales promotion of vegetables.
We feel it has been very important for the campaign that people trusted the message. We believe that the high quality of the creative content of the campaign helped to create this trust. Investing the time and resources in quality communications is therefore, very important.
We are quite disappointed that, despite a lot of media outreach, the media coverage(which could have created a larger public debate) was less than expected. This was probably because the large doctor and patient organisations avoided engaging in public debate with us about the campaign.
On the other hand, since we received limited pushback, the campaign got a chance to influence people more freely, without anyone questioning its message and the science behind it.
Overall, we feel the campaign was a success, getting the right message across in the right way, and we are currently trying to see if we can get funding for a continuation and further development of the campaign from a Danish fund that supports the sales promotion of vegetables.
We feel it has been very important for the campaign that people trusted the message. We believe that the high quality of the creative content of the campaign helped to create this trust. Investing the time and resources in quality communications is therefore, very important.
We are quite disappointed that, despite a lot of media outreach, the media coverage(which could have created a larger public debate) was less than expected. This was probably because the large doctor and patient organisations avoided engaging in public debate with us about the campaign.
On the other hand, since we received limited pushback, the campaign got a chance to influence people more freely, without anyone questioning its message and the science behind it.
Overall, we feel the campaign was a success, getting the right message across in the right way, and we are currently trying to see if we can get funding for a continuation and further development of the campaign from a Danish fund that supports the sales promotion of vegetables.
We feel it has been very important for the campaign that people trusted the message. We believe that the high quality of the creative content of the campaign helped to create this trust. Investing the time and resources in quality communications is therefore, very important.
We are quite disappointed that, despite a lot of media outreach, the media coverage(which could have created a larger public debate) was less than expected. This was probably because the large doctor and patient organisations avoided engaging in public debate with us about the campaign.
On the other hand, since we received limited pushback, the campaign got a chance to influence people more freely, without anyone questioning its message and the science behind it.
Overall, we feel the campaign was a success, getting the right message across in the right way, and we are currently trying to see if we can get funding for a continuation and further development of the campaign from a Danish fund that supports the sales promotion of vegetables.
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